Amazon Prime Video and SXSW Join Forces

Stores, restaurants, cafes, and other physical businesses are not the only ones taking heat from the recent global crisis of COVID-19. Event organizers are also among those who are crippled by the quarantines and lockdowns. The 2020 Tokyo Olympics were cancelled because of the outbreak. Why is this significant? Because the last time Olympics were cancelled, the world was engaged on WW1 and WW2. Many other events were either cancelled or postponed to later dates, such as the Rock and Roll Hall of Fame Induction Ceremony, Billboard Music Awards, and the Cannes Film Festival. Another festival which received blows from…

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Amazon Shipping Programs; A Short Introduction

Let’s recall the days when products were delivered on wooden ships, taking months and even years to finally arrive. Those did not have enough strength to withstand mighty waves of never-ending seas and oceans. Let’s remember how difficult it was to ship products from A to Z, since there were no mechanisms to help us, no complicated strategies and no proper electricity. Even though motor transport was widely used after WWI, it was still hard to create and organize delivery system among great distances. Who would have thought that after some years of hard work, creativity and technology, something like…

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Amazon: A Concise Chronology

Every river starts from somewhere and leads to somewhere greater than itself. Amazon, the titan of the eCommerce platform, is no different. Taking its name from the largest river in the world, Amazon had humble beginnings. Let’s take a look at some of the defining moments in Jeff Bezos’ career: 1994: Bezos incorporates Cadabra Inc, which he later changes to Amazon at the behest of a lawyer. 1995: The company is officially founded as an online bookstore operating out of Bezos’ garage, with an investment of $250,000 from his parents. 1997: $15 million is raised; Amazon skyrockets right of the…

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What You Should Know About Amazon’s Demand Side Platform

OK, let’s talk a bit about DSP. It’s a term that’s tossed around a lot, but remains a mystery for many! Bear with us, because this gets a bit technical! Programmatic advertising is embraced by acronyms such as ACOS, CPM, and DSP. For common people, these tools can seem a little bit confusing; however, programmatic advertising is considered to be one of the most useful tools in online commerce.  What is Amazon DSP? A demand-side platform is a system which automates purchases per client’s demands. Unlike traditional media, such as TV, magazines, or newspapers, where you know who your potential…

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Covid-19: Here Today, Gone Tomorrow

 Covid-19 makes us rethink how we work. World’s economy is going down the drain since more than a million are already infected. Things are getting worse in the USA where more than 215000 people are experiencing bad times and even though China is slowly recovering, there are still 81.000 cases left. Due to this virus, physical stores are closing as their clients are not able to or simply do not want to come out of their four walls. What else can owners of brick-and-mortar businesses do, other than operating their business in the online dimension? In fact, sellers are on…

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Inventory Breadcrumbs; How to Pick Them With Less Risk

Amazon is all about inventory. That’s a given. Without inventory, there would be no Amazon. However, don’t be easily fooled. Amazon can sometimes be like a gingerbread house. What we mean by that is this: You’ll do novice product research, start selling items which seem very profitable, and bam! Suddenly you find yourself burning in the suspension oven. Why? Because you didn’t do enough research and you failed to conduct proper inventory management. No worries, though. Fairytales have happy endings. Well, most of them do! We’re here to make sure that your fairytale starts happy and stays happy, with not…

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Under Fire or Putting Out Fire? Amazon Struggles With COVID-19

March was a tough month for all businesses. COVID-19 reached its peak in many countries, badly damaging business and wreaking havoc on global marketplaces. While Amazon recovered its initial losses thanks to a lucky move by Jeff Bezos, it is still struggling to deal with the coronavirus aftermath. Some aftermath it is! It’s still continuing… Initially Amazon responded by opening 100,000 warehouses to facilitate the shipping process. It also stopped shipping non-essential items, sticking mainly to essential products, and it developed plans for its workers, paying them double wage and giving them paid sick leave if they feel unwell. Then…

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What is the BSR?

You’ve probably heard about Amazon’s BSR before. It’s a term that’s tossed around often, but what actually is the BSR? Let’s take a quick look: BSR stands for Best Seller Rank. What does that mean? Well, there are more than 600 million products listed for sale on Amazon and the number is only growing. There’s bound to be some sort of ranking system, right? That’s exactly what the BSR is. The BSR shows you where each product ranks compared to other products. Where do I find it? Easy! The BSR can be found in every listing of every product. Usually…

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Stay Relevant on Amazon Using the Right Words

Words have the power to change the world, or so the saying goes. They also have that exact same power in eCommerce, particularly on Amazon. Using the right words both on the frontend and the backend will help boost your sales and bring your products to sellers’ attention. That’s where the big buck is. Words may seem little, but the impact they can have is gigantic, whether negative or positive! And that’s pretty much what SEO and copywriting essentially is. Mastery over words, leading you to success! Quality over Quantity In the old days, the more you wrote per listing,…

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A9: A Beginner’s Guide

A9: Let’s Get Technical! If you’ve made your way here after reading all of the other blogs on our website, then that means you’ve taken the red pill and are ready to go down the rabbit hole of Amazon’s most intriguing feature: A9 What is A9? A9 is an algorithm. It’s Amazon’s very own search engine and the biggest ace Amazon holds in terms of algorithms. Any time you search a product on Amazon, you are using A9. Even though it works directly with Amazon and is subsidiary, the A9 division is a separate entity based in Palo Alto, California….

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