Each seller strives to find the most attractive products to make sure they have only best-sellers in their listings. But here’s the thing, treating the Internet as a gospel for creating perfect listings is not the best decision sellers can make. Unfortunately, this information is half-full, and sellers start their seller career off on the wrong foot. To avoid this, sellers should be aware of the factors that are taken into account when selling the products on Amazon. Otherwise, their career would end up being a blind alley.
Let’s imagine you have found the most suitable product for selling on Amazon. Take the product and let’s get started. Remember, customers should somehow reach your item; that is why you should make it as accessible as possible.
A Good Title Goes a Long Way
Think about the title. This is the first thing the customer
types in the search section. The title should include the best keywords;
this goes deeper down the rabbit hole of SEO. So, don’t sit around! Try finding
the most suitable words for the title. It’s for your customers,
so think and act like a customer! For this, Amazon gives you a 250
characters limit; that means you need to use it wisely and soon
you’ll reap the fruits of a perfectly-created listing!
A Picture’s Worth a Thousand Words
Images are your calling card, since they can prove that your product is worth
buying. Within the limit of 9 pictures, you should include only the ones that
represent your product as it is. It would be even better to include images and
videos of your product in real life use. It is important to be on par with its
image requirements. If you are ready to dig dipper, read one of our articles here
on how to craft the perfect image for your listing.
Pull the Customer in with Price
Another thing customers are paying attention to is the price. Again, act wisely
and set a golden mean since customers like neither high nor low prices. Spoiler
alert: if Amazon finds the prices suspicious, it will suspend you. Why? Because
you may be violating their fair-pricing policies, sometimes without even
knowing. That means you have to be very cautious when it comes to prices.
Even though the description part is specially devised for customers, most of
them don’t read it since they rely on the pictures and the price you have on
your listing. Anyway, you should have a creative description, in case the customer
decides to read it.
Ride the Rating System
Amazon is a customer-orientated company, which means that customers are at the top of its priorities. In order to be visible, you should have a good reputation and high-ranked products. There is a reason behind that 5 star system. It’s not there just for show. Treat it as the most productive and efficient tool in meeting and satisfying the requirements of your customers. It was designed taking into account all the psychological aspects and statistical data. So be certain – customers will prioritize the product that has higher rankings.
Get Selling!
Keeping this in mind, selling products won’t be a rocket science for you anymore. Just follow our instructions and make sure your product is properly displayed within Amazon. If you’re still struggling with showing your product in a better light, we offer you a wide range of services making your life much easier and making sure your products are there, where they are supposed to be, and selling at the rate they are supposed to be selling at!