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It is widely known that Amazon is full of unusual and sometimes foreign restrictions, the knowledge of which is vital for a seller to ensure their success. Even though some of them may seem like a red line, Amazon runs the e-commerce world for a reason. To ensure its customers enjoy the shopping process and are fully satisfied with their purchases, Amazon has the upper hand to protect customers from counterfeits, rogue sellers and any other negative experience. This is the reason Amazon established a list of restricted categories, since they can be easily counterfeited, which doesn’t meet Amazon’s standards.

To better understand which products are gated, let’s have a look at this list of restricted items: 

Even if the seller doesn’t have the list of gated items at hand, Amazon always thinks three steps ahead. When listing these items, a Listing Limitations notice will pop up, so there’s no way you can list them without requesting approval from the top. It is very easy to find the steps for requesting approval, but after all, repetition is the mother of learning, right? To be one step closer to selling ungated products, follow the road map provided below:

  1. Go to Inventory Menu and find Add Product section
  2. Search the item you are shooting for, or simply paste in the ASIN (it can be found in the URL, as well as below the listing; to make your life easier, press Control + F, and search ASIN!)
  3. Next to the found item you’ll find Listing limitations apply link
  4. Click the request Approval button to move on to the application process

Now that you’re equipped with the sufficient information, requesting approval is not an uphill battle anymore. Let’s move on to a completely new level where it’s time to understand what Amazon takes into consideration when reviewing your request. What exactly you should have to become Amazon’s favorite, and therefore, to increase the likelihood of Amazon allowing you to sell restricted products.

First of all, Amazon gives priority to the ones who have a Professional Business Selling Account. This means, that the ones who have already established a Business Selling account on Amazon have a ball in their court.

Before proceeding with other requirements, make sure you don’t confuse receipt with invoices.  It’s a safe bet that Amazon will immediately decline your request if you send them wrong information.  There are specific categories that have to come with invoices. These categories are Grocery, Gourmet Food, Health, Beauty and Personal Care products. So, keep this in mind. If you’re intending to sell of those, make sure you have invoices at hand.

Amazon likes sellers with exemplary accounts, consequently with metrics meeting their requirements. If you don’t understand what we’re talking about, just go and see your Amazon Account Health. There, in each section, you’ll see what Amazon wants you to have, including: late shipment rate, order defect rate and pre-fulfillment cancel rate.

Images are another thing Amazon may require. This concerns categories of Clothing, Accessories, Shoes, Luggage and Travel and many others.  In this case, image is an important factor which will contribute to Amazon’s final decision. Of course, images are not always enough. Sometimes, when selling Sexual Wellness, Jewellery or Watches, Amazon may want you to fill in a survey-like section.

Just be creative and think outside the box when it comes to choosing the products to sell. If by any chance the product is from restricted categories, it’s not a problem anymore. 
In a nutshell, if you’re doing everything by the book, and have everything at hand when touching base with Amazon, be certain that chances of getting the approval are very high!

Update: Please keep in mind that due to the current COVID-19 outbreak, Amazon has enforced new restrictions with regards to shipping via FBA. We have created a detailed blog regarding this for your reference.

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