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You never get a second chance to make a first impression. This is one of the reasons you should be well-prepared when uploading photos to your listings. How you present yourself is how people first view you. Read our blog to know more about Amazon’s requirements when it comes to images!

According to Amazon’s Help and Customer Service section, there are specific requirements when it comes to images. Remember, physical appearance speaks volumes about your reputation, your legitimacy, and the quality of the products you offer. Let’s quickly go over the boring technical stuff first!

  • Your image should be in the following formats: TIFF (.tif/.tiff), JPEG (.jpeg/.jpg), GIF (.gif) and PNG (.png) 
  • Image pixel dimension: minimum 1000 or larger in either height or width preferred
  • Please consider using only these color codes (yes, it actually matters!): sRGB or CMYK
  • Don’t forget about the product identifier (Amazon ASIN, 13-digit ISBN, EAN, JAN, or UPC) followed by a period and the appropriate file extension (Example: B000123456.jpg or 0237425673485.tif)

Yes, we know! The formats and mind-numbing digits are probably already making you yawn! This means that it is the perfect time for moving to the most interesting part; the recipe for the perfect Amazon product picture!

  • Amazon is very needy! Make sure the background is pure white, and not just white…
    (RGB 255,255,255).
  • Images should contain only the product which is being sold. Texts, logos, graphics and other symbols are acceptable only if they are originally on the product.
  • As we said, the actual product is acceptable. Amazon doesn’t allow placeholders, digital representations and mock ups. Just use the product itself, no 3D model can ever replace it. No illustrations and drawings; product only. Pretty simple, right?
  • If the product takes over less than 85% of the picture, don’t hesitate, Amazon will notice and won’t like it. Leave some breathing room!
  • Don’t use potato quality pictures! Make sure the photos are large enough for keen customers to zoom in!
  • Amazon pays attention to the products that contain nudity, don’t include them in your listings for your own good!
  • Amazon doesn’t like too much skin! Make sure pictures don’t contain a model, unless it is apparel or apparel accessory. By the way, mannequins are also forbidden. You can sell them, but you can’t use them for listings for some reason. Go figure!

In one word, Amazon is strict when it comes to the image requirements. Sellers who infringe on Amazon’s rules won’t end their relationship with Amazon on good terms because of listing discrepancies which will probably end up in suspensions.

First impression is always the right one, don’t let your customers scroll down without purchasing any of your products! After all, pictures are worth thousands of words!

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