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Amazon is confidently cornering the market of e-commerce sales all over the world. Especially now, when online sales are at their peak. It means that online sellers have to prepare for the merciless battle for achieving the attention of buyers. Vital aspects such as digital marketing, automation of business processes, and brand establishment play a crucial role in this process.

The Amazon Buy Box is another important aspect when it comes selling on Amazon, since it has a huge impact on conversions. Look, there are thousands of sellers who offer the same product with different prices; hence, it is too hard for the sellers to come up with non-competitive products. Therefore, the only way for earning money on this platform is to achieve maximum quantity of sales.

Generally, the biggest part of the buyers prefers to purchase products through the Buy Box section. More than 80% of Amazon’s sales go through the Buy Box. And if Amazon considers you a high-ranking seller, your product will show up in this section. As a result, you will have more sales for a certain product, and will make a decent amount of sales from it. But, let’s try to figure out which criteria Amazon considers when it comes choosing sellers who are eligible for the Buy box, and those who are not.

How to Win the Buy Box?

If you are seeking to become the owner of a cherished Buy Box, then you should be prepared that it is going to cost you an arm and a leg, since there are a huge number of other sellers who are ready to rip and throw in order to win the Amazon Buy Box. There are several criteria that you, as an Amazon seller, have to meet in order to get the Amazon Buy Box all to yourself:

  • First of all, you should have an Amazon Professional Seller account
  • You should sell solely new items
  • You should have available quantity of products, in order to compete

Checking Buy Box Eligibility

  • Go to Amazon Seller Central, click on the inventory button and select Manage Inventory.
  • Then click on the Preferences tab.
  • If you are available for the Buy Box, you should select “Show” from the drop-down menu.
  • Pay attention to the Buy Box Eligible column for special SKUs. If you are eligible it will say “Yes”.

Keep in mind that there is only a certain category of products, which is eligible for the Buy Box. The advantages provided by the Amazon Buy Box are enormous, especially if you are a new seller. This option can help you boost your sales and succeed in your Amazon business in a very short period of time.

However, there are some cases when the seller meets all the criteria required by Amazon for winning the Buy Box. But, unfortunately, they are not eligible for getting Buy Box. If you come across with such kinds of issues, don’t hesitate to contact the Amazon seller support team and request to consider your candidature for this status.

There are a huge number of factors which may influence your Buy Box status. For example, fulfilment method, shipping time, prices, and many others. Keep reading our blogs, since we are going to provide you with lots of useful tips which will help you achieve the Amazon Buy Box. Meanwhile, you can concentrate on finding the best wholesale suppliers for sourcing genuine and high-quality products. Don’t know how? Then give us a call and we will provide you with tons of useful information on finding reliable suppliers, or you can trust us with this process and we will handle it in a fast and professional way.

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