Ahead of Google, Amazon is the first channel that most customers turn to when it comes to searching products. Hence, if you intend to start an e-commerce business, Amazon is the perfect platform to launch this process. That’s because Amazon provides its sellers with tons of opportunities for running a profitable business on its platform. However, there are lots of people who still have several doubts concerning Amazon. This is the exact reason why Oceanic Zoo has decided to come up with a story which talks about both the advantages and disadvantages of running a business on Amazon. Consider these factors that we have prepared for you, in order to understand whether Amazon is your platform or not.
Amazon Has a Growing Marketplace!
Nowadays, more than 200 million customers shop through this platform; therefore, more than 2.5 million merchants prefer to run their business through Amazon. If you are a small business owner, then Amazon is the perfect platform to launch your business. That’s because you can attract customers’ attention toward your brand in a very short period of time. Especially if you are operating under the FBA Amazon model, then you have a unique opportunity to enhance your business, since you can access a huge base of Amazon customers who are ready to buy your products.
Brands Can Succeed on Amazon!
It doesn’t matter whether you are a small business owner or a well-established brand. Amazon provides brands with a unique chance to generate traffic and benefit from selling through this platform. Imagine that Amazon is a huge e-commerce mall with thousands of brands and customers, who wish to either buy or sell something on this platform. So, if you are on Amazon, it means that you are part of a great game. So do not miss your boat to take all the advantages provided by Amazon. Famous brands, like Adidas, Levi’s, and many others, are successfully selling their products through this platform and have been doing so for many years.
About World Class Logistics
Fulfilment by Amazon (FBA) is another advantage provided by Amazon. This process is pretty simple. You should send your inventory to Amazon’s warehouse, and Amazon will manage crucial aspects such as storing, packing and providing your customer with high-quality customer service. Additionally, you will gain advantages provided by the Amazon Prime Program by gaining access to its customers.
Amazon is the Easiest Way for Starting an E-commerce Business
It is hard to believe, but Amazon provides its customers with a unique opportunity for a successful startup. That’s because you do not have to worry about important aspects such as hosting your website, creating a logistic network and shipping your products to your customers. Amazon provides you with a product listing page, which represents your store on its website. If you are using Fulfilment by Amazon, you free yourself from lots of duties which Amazon will gladly handle instead of you.
But, unfortunately, Amazon has also several disadvantages which should be considered when you are starting your business on this platform, such as lack of control, a strong competition and several other disadvantages. We will talk about them in the second part of this blog. Meanwhile, if you intend to start selling on Amazon, and do not know from where to begin, don’t worry! Oceanic Zoo is an acknowledged company which helps thousands of popular brands start selling on Amazon. If you have any questions concerning this process, contact us and we will provide you with all the necessary information.
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