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Amazon B2B is a tool which allows many brands who have a business account on Amazon, to sell and buy products with discounts through Amazon’s platform. Generally, B2B involves 2 programs for Amazon Business.

  • Amazon Business Sellers Program
  • Amazon Business Buyers Program

Let’s try to make sense of both these business programs provided by Amazon.

Amazon Business Seller Program

Most business owners can sell on Amazon in two ways, the fees are the same for both of them.

If you are an existing Seller Central seller, you can add Amazon Business Account Features by going to your Seller Central Account.

The Main Requirements of Amazon B2B:

  • You should be a professional Amazon seller who is planning to use an Amazon business account.
  • Your seller account metrics should be in perfect condition, including feedback and past Sales Performance.

If you are running your business on Amazon as a supplier, distributor, or wholesaler, you have to register for Amazon Seller Central as a Professional Seller.

Amazon Business Buyer Program

If you are a buyer who has an Amazon business account and wants to buy products for your business on Amazon, then an Amazon Business Buyer Program is what you really need. Any non-profit organizations, governments, or organizations is eligible to sign up to the Amazon Business Buyer Program.

Who is Eligible for Amazon Business?

If you are a business owner or an organization which is located in the United States, and has a Tax Identification Number, then you can confidentially apply for an Amazon Business Account. That’s because this option provides you with an opportunity to gain access to lots of selling options in order to attract the attention of more customers.

Main Requirements for Amazon B2B

The man requirements for B2B, refer to high level performance.

  • Your ODR metrics should be under 1%.
  • Pre-Shipment Cancellation Rate should not be less than 2.5%.
  • Late Shipment Rate should be under 4.5%.

How Much Does B2B Cost?

Once you learn about advantages provided by B2B, you may probably wonder about how much it cost. A Professional Seller Plan will cost you $39, 99 per month.

However, before signing up for this program, you should know that there are several categories of products for selling which you have to get Amazon’s approval:

  • Jewelry
  • Watches
  • Collectible Coins
  • Sports Collectibles
  • Automotive & Powersports items
  • Music & DVD
  • Fine Art
  • Entertainment Collectibles
  • Services
  • Join Amazon Handmade

Why Amazon B2B?

By choosing this option, you are provided with lots of benefits such as an opportunity to reach new buyers, and getting a special product catalog which is available for certain categories of buyers. Additionally, you can increase visibility in Amazon search.

So, if you are able to fulfill high volume orders and, at the same time, provide your customers with high-quality customer service, then this option is right for you.

There are no doubts that Amazon provides brands with tons of opportunities for running a successful business through its platform. Therefore, lots of brands are rushing to start their business on Amazon. If you are a brand owner who intends to achieve success in the e-commerce field, then contact Oceanic Zoo’s team, and we will help you build a profitable business on Amazon, and gain the attention of new customers. Especially now, when the entire world integrating into online shopping and the time is ripe for becoming a part of this great e-commerce empire.

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