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The power of Amazon is growing day by day, which means that more and more sellers are rushing to launch their business on this platform. However, with setting up your Amazon account, you can face lots of issues such as competition, slow moving sales or suspensions. In order to set your account apart from your competitors, you have to put much effort in creating super professional product listings. That’s because the success of your entire online business depends on carefully- written product listings.

In this blog, we are going to pass you several useful tips that you can use in order to optimize your Amazon product listings in the best way.

Generally, carefully-written product listings consist of six main elements:

  • Titles
  • Features
  • Description
  • Images
  • Keywords
  • Customer Reviews

You will be able to present your products to your customers and gain the advantages of selling them only if you implement these points.

Product Title

As a rule, Amazon allows its sellers to write product titles using only 250 characters. That’s not a lot of room to work with! Try to use all the characters, since a carefully-written plan of action can do wonders for product ranking. Try to create a title which will catch your customers’ attention immediately. Also, do not forget to include keywords in your title, since they allow your customers to find your brand on Amazon easier. There are several requirements that you have to follow when you are writing product listings.

  • Capitalize the first letters of the words
  • Write and instead of &
  • Avoid using abbreviations
  • Don’t include prices in your title

Product Features

Here you are allowed to use only 1,000 characters for describing your product’s features. Try to do your best in order to persuade your customer that your product is the best one among similar items. Believe it or not, you can do that in 1,000 characters! All you need to do is sprinkle some creativity and you’re good to go!  

Product Description

Keep in mind that if your customers reach your product’s description, it means that he or she is almost ready to buy your product. So, strike while the iron is hot, and attract customers with product descriptions that are short, informative, and to-the-point!

Product Images

According to Amazon, you can provide your product with nearly nine images. So, try to ensure that images you are going to use for your product are high quality and meet the following requirements:

  • Sized 1,000 pixels wide
  • Sized 500 pixels high
  • The entire product is-well-shown

Additionally, you should show your product in use and from different angles. It will help your customers make a final decision concerning your product. Also, don’t forget to include photos of your product’s packaging.

Keywords

If you want to increase your sales on Amazon, then you have to pay particular attention to keywords. That’s because they will help your product rank higher on Amazon’s search engine. We strictly recommend that you go through Amazon’s bestselling products in order to understand customers’ preferences and wishes.

Product Reviews

Product Reviews are the most vital piece of the puzzle when it comes to your product listings. However, getting product reviews is not an easy process, since it does not directly depend on you. The surefire way of getting great product reviews is to, well, offer good products, and provide top-notch customer service. Do that, and great product reviews will be on their way!

Now that you have learned how to implement the main elements for creating a winning product listing, it is time to act and put your business on a completely different level.

Amazon is the perfect place for running a successful business. So, if you are a brand owner who wants to gain the attention of more customers, it is time to go to e-commerce. Oceanic Zoo’s team is ready to assist you in this process by providing your brand with all opportunities for creating a powerful e –commerce business. Reach out to us, and your success in the online field will not be long in coming.

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