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In a world full of Amazon sellers, you need to stand out. However, this is not an easy task to do, because the competition on Amazon is harsh, and the only thing that you can do is either come up with an extremely unique product, or market your business right. However, considering the fact that it’s quite difficult to come up with something handy and new, it’s always easier to sell your products and market them in a way nobody else does!

We at Oceanic Zoo know the real value of SEO. Because without it, even our business wouldn’t grow! The right SEO attracts the right customers, and what’s more, it makes them spend their money right! In this article, we will show you how to attract more customers using SEO, and how to succeed on Amazon.

Believe us, everyone is able to succeed: all you need is enough information and knowledge! If you know how to market your business and products right, you will be more visible to Amazon customers. If you’re visible to Amazon customers, you will earn more – that’s a rule of a thumb! 

“The best investment you can make, is an investment in yourself… The more you learn, the more you’ll earn.”

Product Title

You know that every Amazon product has a title. This is something that grabs the attention of Amazon customers right away. So, you need to fill your product title with relevant and significant keywords that will tell your customer a story.  Just imagine, if a small title can present the entire history of your product, what a good and relevant title would do!

Your title should first of all include the initial name of the product. For example, if you’re selling iPhone cases, you need to include that. Apart from this, customers pay attention to the brand, material, size and features of the product. So, if the case you’re selling is protective, has colors and signs on it or has a place to put your headphones in, you need to include that as well.

Pictures Needed

There’s nothing more attractive than the presence of visual representation in your listings. Since Amazon and online customers in general can’t touch or feel the product, they need at least a picture! So make sure you provide them with that opportunity!

For this you can either take high-quality products, or trust professionals who will do that for you. Besides, Amazon doesn’t like bad images as well!

If you provide poor-quality products and suddenly find your account deactivated, just know that this is because of Amazon’s policies! So, make sure you read and study them by heart, they are very important!

Bullet Points Can Help

Remember, customers don’t really have time to read long descriptions. Even though they have time to sit on the couch, go through the products and choose whatever they want, they still can’t contribute their time to reading long texts. This is what we call irony, however that’s the reality we’re living in!

In order to make your text shorter and more precise, you need to use bullet points. The use of bullet points has facilitated the work of many business owners, who did not know how to write a short but informative text. Even if you’re not the best writer, you can still use bullet points and magic will happen!

More precisely, this is what bullet points do:

  • They draw your attention to the important and relevant information.
  • Many customers just scan the text, they don’t really read it! This is when bullet points help customers scan information easily and faster!
  • They just scream “READ ME!”
  • In case you didn’t notice, we used bullet points and it’s probably one of those things that drew your attention!

A quote to summarize this article: “Any fool can know. The point is to understand.” If you still have questions, you need to find answers as soon as it is possible. Everyone can know, but not everyone understands how to implement a tool, strategy or skill. So if you need eCommerce help or have certain questions, feel free to contact us!

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