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Welcome to Oceanic Zoo – a place where you can fulfill your eCommerce dreams and desires! Together with us, you will grow your business on Amazon, have loyal customer-base and meet new beginnings. Together with us, you will know everything about the eCommerce field, and what’s even more important, you will be able to implement your knowledge in practice!

Today at Oceanic Zoo, we will discuss marketing and its importance. Moreover, we will show you how email marketing works, and what you can specifically do to make this type of marketing work! So, if you’re ready for this, let’s discuss everything in minute detail.

Why Marketing?

You think that the benefits of marketing are obvious: you attract more customers, sell more products, and of course, earn more money. However, there are factors that wouldn’t ever come to your mind when thinking of marketing! For example:

Marketing Equals Employment

You have never thought about this, haven’t you? Yes, marketing creates employment, and that’s what truly matters! An overwhelming amount of people depend on marketing and marketing services, and that’s completely normal! Marketing is a system consisting of different services and evolving numerous people. So, by doing marketing, you help not only yourself, but also others that highly depend on this service!

Marketing Has All The Answers!

When marketing your business, you find answers to numerous questions: who your customer is, what they like, where they live, how old they are and what they do. This is when you not only find the answers to your questions, but also develop one of the bases of a business – you improve your business plan!

Marketing Drives Ideas

As we said, you answer different questions while marketing your business. But this is not the only thing that happens during this process! What’s more, you get new ideas throughout this process! If you know who your customers are and how they feel, new ideas will spark right away!

For example, you’re selling accessories, including rings and necklaces. However, on the way to marketing, you understand that the segment you chose prefers earrings more than necklaces! This is when you start manufacturing earrings, and earn bigger profit!

Types of Marketing

There are various types of marketing, and you should weigh all the pros and cons of each, in order to use them for your business. Remember, even marketing is individual! So, if you need professional advice, leave us a message!

These are the main types of marketing:

  • Traditional Marketing
  • Inbound Marketing
  • Outbound Marketing
  • Digital Marketing
  • Search Engine Marketing
  • Social Media Marketing
  • Content Marketing
  • Voice Marketing
  • Video Marketing
  • Email Marketing

Email Marketing

However, today we will mainly talk about email marketing and how it should be used to achieve the expected effect!

Personalize Everything You Do!

Amazon is a place filled with customers who are ready to spend their money on every small item. So here, you need to make others remember you! For this, your email marketing strategy should start from personalization!

Call them by their name, and politely ask them to leave a review and rate the entire ordering process! When customers see their name in the email, they feel kind of special… Even though it’s not that special as it sounds or seems, it’s something that happens on the subconscious level! So, always start from the name, that’s truly important!

Template Consistency

There’s a term in marketing that is actually really important – template consistency. This is when you have to stand out even with the style, font or design of your email. For example, when receiving an email from Amazon, customers immediately understand who sent the email.

This is what truly matters. You leave your trace wherever you go, which in turn attracts more customers, and makes sure buyers know where they can buy this or that product.

Make Them Act!

This paragraph will consist of two parts – the part where you need to choose the right words, and the part where you need to insert the right information.

First of all you need to choose the right words. The word itself should call to action. For example, you shouldn’t write something like “sellers benefit from reviews, so we kindly ask you to leave one.” Instead, you need to write something like “your review will help Amazon sellers improve their service!”

Secondly, you can insert the products that are similar or that are related to what they ordered. For example, if they have ordered products for their cat, let’s say cat food, you can also include litter boxes and care products.

In other words, if you want to grow your eCommerce business, you need to have a good marketing strategy. For this, you can either read our resources and insights about the field of marketing, or contact us for additional help!

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