Welcome to Oceanic Zoo, your eCommerce companion who is ready to boost your business and help you reach the dizzy heights you deserve! Today, we will talk about branding, why it matters on platforms like Amazon and how it can affect your sales. Excited? Then let’s explore this together!
What is Branding?
Let’s say that branding is a part of marketing operations that is used to make companies more popular and attractive for customers. While branding the business, you create eye-catching and noticeable names, designs, and symbols. If you do everything right, you will boost up your sales, have a wider customer-base and enjoy your life, even when the competition on platforms like Amazon is harsh and cruel!
If you want to stand out from the noisy crowd of other brands and companies, then your branding should be at its finest! This is why you need to take care of your branding or hire an agency that will do it for you.
But Why Is Branding So Important?
Being Highly Competitive is Guaranteed!
As you may know, competition on Amazon is merciless and cruel. Sellers are ready to do literally anything to get you down: they write negative reviews, order products and claim they didn’t arrive, play with your listings and so forth… This means that you should stand out not only with your quality and products, but also with a good branding!
If your branding is on another level, customers will always choose you, even if another brand’s products are better than yours! “Your brand is not what you sell,” your brand is what you show, your brand is what customer think about it! So, work on your appearance and you will get your long-awaited customers and sales without even making efforts! And remember,
“A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.” – Scott Cook
You Will Gain More Trust!
Let’s pretend you’re a customer and you want to order something for your house, and there are two main options among which you have to choose:
Brand A offers wooden furniture and has more positive reviews than the brand B. However, you read the description and don’t understand what features a product has. There are no bullet points, nothing is organized and you don’t think that it’s created by professionals.
At the same time, brand B offers the same furniture and has less positive reviews. However, its product images, product titles and descriptions stand out. Everything’s organized, the seller uses bullet points and shows exactly what features there are, where the product is manufactured and what you can do with it. You can totally see that someone has worked very hard to showcase the product.
So, the question is, which brand would you choose? Well, most customers would go for the brand B, because you know, appearance matters!
“Brand is just a perception, and perception will match reality over time.” – Elon Musk
Eventually, You Will Open New Doors!
As we said, branding is one of the fundamental elements of having a business! Let’s pretend your branding is already done by specialists, and you feel that your business wins hearts of millions of customers. Most sellers are not really sure about expanding their business, and you know why? Because they are afraid that they won’t achieve the long-awaited goals… However, if your branding works and you succeed, you wouldn’t like the idea of staying in the same place, right?
So, after experiencing success, you can spread out and have your store on online platforms like Walmart or eBay. This means that you should never stop dreaming! Just take care of the branding of your business! In other words, if you feel that your business needs a little bit of branding magic, just go for it! As you can already understand, “life isn’t about finding yourself. Life is about creating yourself,” and you can do that now! Just contact our specialists of Oceanic Zoo and get the best brand protection, marketing, operational, and of course, Amazon product launchservices! Together with us, you will be on top of the food chain!