Typically, we work with brands that sell at least $1 million annually on Amazon. However, we review each partnership opportunity on a case-by-case basis.
Let us help grow your brand with our full suite of retail services, including additional customized options available at your request. There are no upfront costs to a wholesale retail partnership with us; we’ll purchase and manage inventory alongside our logistical infrastructure to make sure your products sell.RETAIL PARTNERSHIP
THINKING ABOUT PARTNERING WITH OCEANIC ZOO?
We’re the one-stop-shop for ecommerce that grows with you. Through our tech-enabled platform, you can continue building upon the same foundation of data, products, and services as you scale.
QUESTIONS ABOUT OUR RETAIL PARTNERSHIP?
WE’VE GOT ANSWERS
WHERE CAN OCEANIC ZOO SELL MY PRODUCTS?
We can serve as your retailer for Amazon Global, Walmart, Target, eBay, Google Shopping, and more. However, Amazon US is by far the largest marketplace, offering access to the most customers. If your brand is not fully established on Amazon, we generally recommend focusing attention there first.
WHAT WILL MY FIRST OCEANIC ZOO PURCHASE ORDER LOOK LIKE?
This is another case of “it depends.” We use historic sales, sales velocity, number of sellers, marketing budget, lead times, and many other factors to determine the size of our initial and ongoing purchase orders. As such, our purchase orders range from four-figures to six-figures.
WHY IS INVENTORY FORECASTING SO IMPORTANT?
When sellers cannot fulfill orders, obviously they are losing out on sales. But out-of-stocks have other implications as well.
- Marketing performance suffers. When a product is out-of-stock, product rank deteriorates. Because product rank influences both organic and paid marketing performance, running out of stock harms sales, even after inventory is replenished.
- Market share decreases. Shoppers turn to competitors when a product is out of stock. This compounds the impact to product rank, with competitors improving rank while your rank deteriorates. As a result, competitors are well positioned to seize and retain market share.
WHY DOES THE NUMBER OF SELLERS MATTER?
When there are multiple sellers in a listing, each seller occupies the Buy Box for only a portion of the time. Ads will run only for the seller that is currently in the Buy Box. As a result, no one seller’s ads have complete data to fully optimize performance. When competing against products sold through an exclusive seller, this puts your listing at a distinct disadvantage.
Additionally, this competition between sellers to control the Buy Box can lead to price-slashing, as the seller with the lowest price is more likely to win the Buy Box. This race to zero reduces sellers’ margins, which reduces their future PO’s to you.
Having a single, exclusive seller negates both of these issues. You can read more about the pros and cons of having multiple sellers in this blog post.
CAN OCEANIC ZOO PROVIDE PRODUCT PREP SERVICES?
Yes! We have processing facilities in multiple states ready to receive, prep, and ship your products to FBA, WFS, or DTC. Having locations around the country means that there’s always a location near to you, ensuring optimal inventory coverage and reducing your lead times and shipping expenses.
WHICH FULFILLMENT MODELS DOES OCEANIC ZOO SUPPORT?
We support the following options for product fulfillment:
- Fulfillment By Amazon (FBA)
- Seller Fulfilled Prime (SFP)
- Walmart Fulfillment Services (WFS)
- Cross-Marketplace Dropship
- Third-Party Logistics for All Marketplaces
- Amazon’s Direct Import Program