Have you ever wondered why your listings don’t work and why they don’t bring you money? Well, it’s a sign that your listings are not optimized well! In this blog from Oceanic Zoo, we will show you all the ways to perfect your listings and ensure a healthy, growing and profitable selling career on Amazon!
Listings are a combination of product title, keywords, visual content, product description, reviews, ratings and features. If one of these components is not optimized to the expected level, your business on Amazon will grow at a very slow pace. Do you want it? Of course, not!
Product Title: Does Title Matter?
Yes, product title matters, a lot!! Without it, you will lose potential customers, or will get negative feedback from those who despite the bad title decided to purchase something for you! Here are some tips that you can use to make your product title better and more powerful:
Always be concise, talk to the point, highlight your product using minimal information! This is a skill that is developed through hard-work and experience, if you don’t have it, either look at examples and try to follow them, or contact eCommerce professionals like us! And by the way, Amazon personally recommends fewer than 80 characters!
Don’t overuse CAPS. Capitalized words can indeed highlight the importance of this or that issue, but everything’s well in moderation! Sometimes capitalized words can scare off potential customers, even if your product is a true best seller!
And remember, “size and color variations should be included in titles for child ASINs, not the main title.”
Visual Content: Amazon Product Images
Since product images must match the product title, let’s now talk about the requirements Amazon has for images uploaded by sellers.
These are the technical requirements:
- MAIN images should have a pure white background (pure white blends in with the Amazon search and product detail pages—RGB color values of 255, 255, 255).
- Images should be 1,600 pixels or larger on the longest side. This minimum size requirement enables the zoom function on the website. Zoom has been proven to enhance sales.
- Images must not exceed 10,000 pixels on the longest side.
- Amazon accepts JPEG (.jpg), TIFF (.tif) or GIF (.gif) file formats, but JPEG is preferred.
- Our servers do not support animated gifs.
- Images with a non-pure white background are prohibited. (RGB less than 255)
However, there are things that do not fall under the “technical” part. For example, images shouldn’t contain nudity, kids and baby clothing images should be demonstrated off-model, product images are expected NOT to have Amazon logos, trademarks, variations or anything similar to Amazon’s logos or trademarks. Obviously, the image should be clear: neither blurry, nor pixelated or jagged edges!
Heart-Winning Product Descriptions
Product descriptions can turn your life into heaven if you use them correctly!
While writing descriptions, the main thing that you should pay attention to are the words that you use. Write down the description: is it really that good? Does it help you image your product, what it looks like or how it feels? When customers read a product’s description, they start fantasizing, they want to understand how to use it and what it would be like to have your product. If the words you use are not helpful enough, find another way!
Here’s one more tip for heart-winning descriptions – answer the following questions: who, what, where, when and why. Let’s call this the rule of 5Ws! If you are able to answer all of these questions, you can totally win hearts!
Keywords: Why Stuffing Doesn’t Work
Keywords are extremely important when it comes to selling on Amazon. Let’s be honest, finding keywords is not that hard. But do you know what is way harder? Using them appropriately!
We have seen cases when sellers literally stuff their listings with keywords, as a result of which customers understand nothing and choose another seller’s products… Do you want to have the same experience? We’ll answer for you – NO!
So, use the right keywords and use them right! Otherwise, customers won’t understand what your product really is, and will therefore refuse buying your product.
Amazon listings include more than title, descriptions, images and keywords, you know that! To have more information about listings and their optimization, to understand what you should do to make a change in your selling life and career and to make sure you’re doing your best to make your business more profitable contact us at Oceanic Zoo!
Together with our Amazon product launch services, Amazon listing optimization and Amazon supply chain strategy, we will raise the standards of your business and make sure you’re living your best life with the help of your store!