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As if Amazon was not enough customer-centric – now, with its new algorithm, (Algorithm10) the buyer is the king.

Initially, algorithm updates occur due to technological advancement and new trends in marketing. Therefore, to not fall back from its main competitors – Facebook and Google, Amazon adjusts its platform to look beyond the search intent.

Moreover, Amazon wants search results to be more relevant to the consumer; as a result, those sellers who ranked high due to ads and promotions witnessed a drastic drop in rankings.

Now, Amazon A10 algorithm filters fake reviews, fake accounts and has even decreased (gave up) the importance of Amazon PPC to organic search, listings and other metrics A9 algorithm was just passing by.

The good news?

The sellers trying to outsmart Amazon with Black Hat SEO dropped out of competition, leaving space for the best products based on their TOS (Terms of Service).

Without further ado, we combined all our expertise into X key metrics to help you stay on top and become friends with Amazon A10 algorithm.

Sales History

Have consistent sales history?

The totality of your sales history will help you rank higher in Amazon search results.

If you even handled multiple products and have a low return rate, even better!

This is one – and the first – strong factor.

Organic Sales

Another strong factor, which by the way is similar to Google SERP and page authority, is organic sales.

If your consumer looked beyond the ads and other promotions and got YOUR product, meaning sales were generated from organic result = organic sales, it clearly shows Amazon the value you gave to your customer and it will reward you with even higher ranks to keep up the good (read awesome-gem) work you do.

Seller Authority

Ethiopian level sellers who have longer tenure, low return rates and varied products with positive feedback harness the best of Amazon A10 algorithm.

Categorize your products to as many groups as possible. Well, we are not saying you should put electronics with beauty products, but rather try to bundle items usually purchased together to increase your rankings.

And next comes the most important motivator for your potential buyers – the reviews.


So, here’s just another main difference – the weight of the reviews.

Tons of positive reviews imply trust among the new clientele. Request reviews from your customers shortly after they received their orders.

Thus, you can build a considerable amount of reviews and even eliminate the chance of negative reviews.

Ads still matter and you can still utilize them to drive traffic towards your Amazon store.

Here’s a section dedicated to PPC campaigns:

·         Impression

View count on Amazon or any other webpage is an impression. The higher the impression rate, the higher the product ranks.

·         CTR

CTR (Click-Through Rate) is the percentage of buyers who saw your ad and actually clicked on it! Well, this means you triggered their interest.

And to do that in a professional matter, continue reading to the bonus section.

·         Conversion

This should be the last stop, and you need to take a closer look to the conversion rate. If it’s significantly lower than the CTR, identify the buyers’ journey and try to improve the “roadblock” to rank higher in searches.


Contributing factors that impact product rankings are SEO and how well-structured and enticing your content is.

·         SEO

What’s so good about your product if nobody can find it?

Your marketing, product optimization and rankings will all go in vain without proper understanding of what your customer is actually looking for and what they type to find it.

Without proper image optimization, content, back-end search utilization* – you are d.o.o.m.e.d!

Back-end search utilization – extensive csv file with all the possible misspellings, Spanish terms (kidding) and product specific keywords

For example, you sell home accessories. Include top house types, rooms, synonymous terms and misspellings common to your product. 

In this article, discover how to write winning product listings.

·         Off-Site Sales

Last but not least, Amazon A10 algorithm takes into account the off-site sales.

To increase your store visibility, do not limit yourself with just Amazon’s ad space.

Driving external traffic from affiliate webpages, Amazon partner pages and social media channels is a gimmick!

  • Opt for PR articles or guest blogs to boost both brand awareness and sales.
  • Collaborate with influencers and bloggers related to your niche.
  • Practice link-building to create various but quality source of external traffic.

Final Thoughts

It will take time to get used to the new updates Amazon A10 algorithm brought to us and figure out how to utilize it for your store!

As of now, our experts at Oceanic Zoo are all about assisting you in getting things going atop. Check out our store management and digital services

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