The popularity of Instagram is growing enormously, making it one of the most popular and widely used social media platforms. At first, Instagram was considered to be a perfect app for sharing photos from your vacation, your daily lunch, or the look of the day. Today, Instagram is a powerful tool not only for bloggers, but also for the brands and different advertisers. That’s because Instagram has a designated audience in place which can have a positive impact on your online business.
Let’s look at some Instagram statistics which will make you change your opinion regarding this popular platform:
- There are nearly 1.074 billion active users of Instagram so far in 2021.
- Instagram is used both by teens and young millennials.
- Instagram provides its users with Hashtags Usage which is considered a vital element of this platform.
- More than 71% of the United States businesses use Instagram for their business.
- More than 500 million Instagram users use Instagram Stories and IG stories every day.
Now that you are aware of the advantages provided by Instagram, it is the right time to use them for boosting your sales on Amazon.
Unfortunately, when it comes to social media platforms, most online sellers give their preference to Facebook or Twitter, whereas Instagram can provide you with more benefits by creating an invisible sales channel through its platform and your Amazon account.
Today, we are going to guide you through the main steps that you should implement in order to attract more customers’ attention to your Amazon business.
First of all, let’s try understand how Instagram can help you boost your Amazon sales.
It is a general rule of thumb that the first thing which customers pay attention to is your product’s images, and the first thing that comes to our mind when we think of images is? That’s right! Instagram.
Creating a Link between Two Platforms!
The entire process of creating a bridge between two platforms is pretty simple, all you need to do is create a business account, and upload your images into your Instagram account.
The only thing that you have to make sure of is that you can provide the following information:
- An active link to your site in the bio
- A short description of your company
- Links to other social media platforms
- Using your brand’s logo as your profile picture
There are a huge number of brands that use Instagram for attracting more customers’ attention and gaining more likes. However, when it comes to Amazon sellers, there are completely different rules. Here, the one thing that you have to keep in mind is that you have to post only photos referring to your business and forget about your personal photos from that awesome summer vacation or with your loved ones. It is your business account and your main goal is to drive more traffic to your Amazon account and increase your sales. For any other purposes, use your personal account.
The Power of Videos!
Another vital aspect concerning Instagram is that you can use advantages provided by videos and stories. In this case, your customer will have a unique opportunity to not only see your product from different angles, but also see it in use.
Hashtags! Instagram users are ready to provide their pictures with tens of different hashtags in order to attract the attention of more and more people to their posts. But, if you want to accompany your products’ pictures with proper hashtags, then we strictly recommend that you start using an app that tracks the most useful and demanded hashtags. Try to keep a balance in 5 or 6 hashtags; that will be enough for each of your posts.
There is not a single doubt that the advantages which Instagram can bring to your business are enormous; all that is required is you doing everything by the book. If you are a beginner in this field and have just jumped into Amazon, then you should definitely contact Oceanic Zoo’s team. We are professionals who help Amazon sellers succeed in their e-commerce businesses. With our team, you will learnhow to launch a product on Amazon, how to get ungated on Amazon, how to optimize Amazon listing and tons of other Amazon tricks which you can find by visiting our website.